http://katandmouse.com San Jose, San Francisco and Santa Cruz Internet Marketing Fri, 28 Apr 2017 05:57:40 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.15 Take your run-of-the-mill SEO from ho-hum to the next level http://katandmouse.com/seo-tips/ho-hum-seo-tips/ http://katandmouse.com/seo-tips/ho-hum-seo-tips/#comments Wed, 25 Sep 2013 21:47:23 +0000 http://katandmouse.com/?p=1434&option=com_wordpress&Itemid=73 Years ago getting that #1 rank was easy.  But things have changed. Competition has  increased. And anyone in the  internet marketing field has learned the basics with most all of them saying “they do SEO.” Even business owners are doing it. So now to get Google’s attention – and, more importantly, your customer’s attention –  […]

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Make it easy for your customers to give Yelp and Google+ reviews http://katandmouse.com/local-search/google-plus-yelp-review-table-tent/ http://katandmouse.com/local-search/google-plus-yelp-review-table-tent/#comments Wed, 14 Aug 2013 00:21:02 +0000 http://katandmouse.com/?p=1423&option=com_wordpress&Itemid=73 Reviews, good positive reviews are probably the most important and beneficial things you can get for your business. But how do you get them? Anyone with a complaint will eagerly leave a bad review, but getting a good one is like pulling teeth. It’s easier with these easy-to-make review table tents and check sleeve inserts […]

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I’m not losing sleep over Google+ Local’s missing custom categories http://katandmouse.com/local-search/google-local-custom-categories/ http://katandmouse.com/local-search/google-local-custom-categories/#comments Fri, 02 Aug 2013 16:09:08 +0000 http://katandmouse.com/?p=1396&option=com_wordpress&Itemid=73 Mike Blumenthal recently drew attention to the lack of category choices we’re all going to have to get used to in the new Google+ Local dashboard. Previously, we’d be able to create an additional 4 custom categories to describe our business services more accurately besides the one that Google provides. And we did so in […]

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Yext – Nice little local business citation insurance plan, but no Obamacare if you leave http://katandmouse.com/local-search/yext/ http://katandmouse.com/local-search/yext/#comments Mon, 29 Jul 2013 02:19:13 +0000 http://katandmouse.com/?p=1373&option=com_wordpress&Itemid=73 Nyagoslav Zhekov, a well-known Local SEO in the industry, recently wrote a blog comparing manual citation building with Yext, an online service that makes the normally long tedious process of citation building short and sweet. (Citations, in case you don’t know, are mentions of your business throughout the web that include your name, address and […]

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Why restaurants can no longer ignore getting Google + reviews http://katandmouse.com/local-search/restaurant-google-reviews/ http://katandmouse.com/local-search/restaurant-google-reviews/#comments Tue, 23 Jul 2013 19:27:47 +0000 http://katandmouse.com/?p=1344&option=com_wordpress&Itemid=73 There is nothing better to push up sales than good customer reviews. But if you’re not careful, those good customer reviews can push customers right over to your competitors! It’s true. Take a look below. In the Google’s Carousel at the top (the black slider with thumbnails), which one would you be least likely to […]

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Should you disavow Google’s disavow link tool? Probably. http://katandmouse.com/seo-tips/google-disavow-tool/ http://katandmouse.com/seo-tips/google-disavow-tool/#comments Sat, 20 Oct 2012 01:33:53 +0000 http://katandmouse.com/?p=1296&option=com_wordpress&Itemid=73 The word is out. Google has released their disavow link tool, the SEO world is abuzz, and now you’re paranoid, thinking you should do something about it. So stop worrying, already. You probably don’t need to do anything. According to Google itself, “The primary purpose of this tool is to help clean up if you’ve […]

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How to find local business customers in Twitter http://katandmouse.com/internet-marketing-tips/twitter-tips-for-local-businesses/ http://katandmouse.com/internet-marketing-tips/twitter-tips-for-local-businesses/#comments Wed, 19 Sep 2012 04:08:22 +0000 http://katandmouse.com/?p=1266&option=com_wordpress&Itemid=73 Contrary to what you may have heard, when it comes to small and local business marketing, Twitter is not for the birds. And it certainly is not a waste of time – as long as don’t become a social butterfly and you actually get down to the business of getting new customers. Let’s explore some […]

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Site audit: Helping a vacation rental company get off the PPC treadmill http://katandmouse.com/local-search/site-audit-helping-a-vacation-rental-company-get-off-the-ppc-treadmill/ http://katandmouse.com/local-search/site-audit-helping-a-vacation-rental-company-get-off-the-ppc-treadmill/#comments Thu, 14 Jun 2012 19:12:18 +0000 http://katandmouse.com/?p=1179&option=com_wordpress&Itemid=73 The following is my gift to Kim  Kennedy of Vacation Broken Bow Lake in appreciation for her generous donation to the Leukemia Lymphoma Society. Thank you Kim! Vacation Broken Bow is coming up in the back stretch! Good news. I’m seeing some things I did not see a couple of months ago when I first […]

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Site audit: How can a local limousine service get found in dozens of cities? http://katandmouse.com/local-search/site-audit-limousine-service/ http://katandmouse.com/local-search/site-audit-limousine-service/#comments Wed, 13 Jun 2012 02:25:36 +0000 http://katandmouse.com/?p=1159&option=com_wordpress&Itemid=73 (And once found, how can it stand out in the crowd?) This site audit freely given to Jen Jaciw in appreciation for your generous support of Team in Training and the Leukemia Lymphoma Society and Kat & Mouse’s ride around Lake Tahoe in support of the cause. Thank you Jen! Challenge – Lone Star Limousine […]

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Site audit: Internet marketing advice for a sex toy site http://katandmouse.com/free-site-audits/internet-marketing-sex-toy-site/ http://katandmouse.com/free-site-audits/internet-marketing-sex-toy-site/#comments Sat, 09 Jun 2012 13:29:27 +0000 http://katandmouse.com/?p=1138&option=com_wordpress&Itemid=73 This site audit is my gift to Chrystal Bougon in return for her generous contribution to Team in Training and the Leukemia Lymphoma Society on my behalf. Thank you Chrystal! Did the title get your attention? This reminds me of when I was running for student body secretary. I guess was a born marketer and […]

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